Category: last.fm

Top 5 new business ideas

The month of lists has begun, so I decided to rank the business ideas from the last year that could or should be a big deal in the next year. Most of these ideas and companies have actually been around longer than 12 months, but they either reached a certain critical mass or captured my imagination in a new way recently.

1) Scrobbling
All my listening behavior are belong to Last.fm. They figured out how to not only capture what I listen to but also to incentivize me to keep my behavior data with them. Since my listening data is open for other services to use, I am willingly giving Last.fm the power to broker that data with other providers on behalf. That’s a very strong position to be in.

2) Meta ad networks
Feedburner and Right Media figured out that ad networks can be networked into meta networks. Right Media went the extra step and opened up their APIs so that someone can build a white label ad exchange of their own using the Right Media tools. All you need are advertisers and publishers, and you’ve suddenly got a media market of your own. I can’t help but wonder if these guys have stepped into the big leagues with the next really important revenue model.

3) Pay-as-you-go storage, computing, whatever
Amazon impresses me on so many levels even if they don’t know exactly what they’re doing. They are making it happen just by doing smart things with the resources already in their arsenal. Similarly, Flickr understands that the APIs you use to build your web site are the same APIs you want to open up as a service, and it’s paying off handsomely for them. The formula here is one part optimizing resources and two parts confidence that your business won’t crash if you share your core assets with other people. Stir constantly.

4) People-powered knowledge
I really like the Yahoo! Answers experience. I also really like the concept behind MechanicalTurk where knowledge can be distributed as a service. Machines are at their best, in my opinion, when they make humans capable of doing things they couldn’t otherwise do, not least of which is making the universe of human knowledge more accessible.

5) Widget-mania
It wasn’t until I heard about the big revenues GlitterMaker was earning that I realized just how powerful this idea has become the last year or so. Beck’s customizable CD cover reinforced the idea that everything is a tattoo or a tattooable thing if you look at it that way…and many people do. If only I could run AdSense on my forehead.

I know where and when my favorite bands are playing

Last.fm is my favoriate web app. There’s nothing else on the Internet that comes close.

This thought occurred to me a few weeks back, but it wasn’t until I explained last.fm to a group of publishers at the Stanford Publishing on the Web course this week that it became a conscious truth.

I mentioned it in the context of the importance of user data in today’s distributed and networked media environment and contrasted it with Pandora. Pandora’s service is driven by vast meta data about content. It’s a very robust service because of the depth of data they work with. But content data without user data is not necessarily a defensible position anymore.


I also happened to stumble on one of the coolest mashups I’ve seen in a while called All Crazy Style via the Yahoo! Mashup Gallery the day of the presentation which I then added into the talk last minute. All Crazy Style simply pulls my last.fm usage data (with my permission) and matches it against my Upcoming.org location (again, with permission) and then shows me where and when the bands I tend to listen to most are playing in my area.

Wow. Love it.

I didn’t know that RJD2 is playing at The Independent in San Francisco December 3rd…and since none of my friends are fans I never would have found out otherwise. And there’s no way an advertisement for such a small event would make it to me through the media I consume.

Additionally, I probably wouldn’t have gone looking through Upcoming.org to find any of these listings, because I’m lazy. But my implicit behavior provides enough data so that I don’t have to explicitly track down when my favorite bands are playing. It also provides enough data to essentially recommend shows that I might like.

I was already a fan of last.fm but I didn’t realize they opened up their APIs this way. Now I’m never going to leave. In fact, I want every music-playing device I own to include the audioscrobbler tracking tool which tracks my listening behavior. I want it to own all my listening behavior, and I want mashups to pull that data to do interesting things for me.

If only I could take last.fm with me offline somehow.

UPDATE: Businessweek coves last.fm this week:

With 15 million unique users a month, 150,000 band biographies, and an amazing 65 million songs listed in its database, Last.FM has attracted the attention of big money.

I hope that’s true for their sake. This is a startup that deserves a big break. But I hope an acquisition doesn’t ruin the service for me.