Seth Godin's Blogon keynote on Squidoo

Seth Godin gave the keynote today at BlogOn 2005 at the Copacabana in New York City.  He started with an interesting perspective on old marketing versus new marketing.  He said, "Your attention is your most valuable asset to a marketer.  It's time to think about how to get paid for that.  Traditional marketing has been all about taking your attention."  But instead of giving us the answer to the important question of managing attention, he gave a product demo...

Seth then pitched his new Squidoo product, what appears to be an easily customizable SEO jump page.  Users will create a "lens" or a very basic templated home page filled with links and context which will carry AdSense.  The AdSense revenue then gets pooled among all the users and redistributed based on traffic performance.  I'm sure Seth has put in a lot of effort to optimize these pages for search engines.

Seems like a weird model to me.  I don't know why I would create a home page and then share revenue from that page with someone else.  If it's about getting help creating a better home page, then I'm not going to want that restricted to someone else's template design.

I'm also a little irritated that the keynote was a sales pitch.

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