Podcasting solves the click-wait problem

Dave Winer spoke at the Yahoo! campus last week with Chad Dickerson's guest speaker series to offer his advice.  He dropped one nugget, in particular, that I thought was interesting.  Dave talked about video on the Internet and the user interface problems with streaming and downloading.

"Podcasting works because it solved the click-wait problem."

A lot of people have struggled with video's heavy data issues and the low adoption rates for years.  Now, it seems, there's just an assumption that video needs to be online and that people are going to get it there.

What happened?  Did broadband adoption hit critical mass?  Did TiVo inspire a time-shifting media revolution?  Did the price of personal electronics (PCs, digital cameras, etc.) subvert the strangelhold on content production?

Or was it, as Dave thinks, the combination of RSS subscriptions with enclosures that created the perfect storm and turned the Internet into a viable multimedia distribution platform?


Trackbacks:

TrackBack URL:
http://www.mattmcalister.com/blog/_trackback/1777623

No trackbacks found.
Podcasting solves the click-wait problem