Online journalism pioneer Elizabeth
Osder
reports to work at Yahoo Media Group today as senior director, social
media, reporting to Neil Budde, executive producer of Yahoo News.
She'll be responsible for what Yahoo Media VP Scott Moore tells me is
one of his top three initiatives. (The other two are broadband and the
user experience.) Moore said Osder's hiring is "a clear indicator of
our intention to go deep in social media and user-generated content."
Her initial task will be to set up a plan that integrates Yahoo's
growing phalanx of social media tools -- Yahoo 360, Flickr, etc. --
with an emphasis on interesting user-generated content. "Figuring out
how to harness the power of that self-expression and user-generated
content, not only the willingness and desire to share, is the essence
of what is Elizabeth is going to do for us," says Moore. Part of her
job is to figure out what kind of resources will be needed. Adds Moore,
"This is a real initiative and a real focus for us. We'll do what it
takes."
Tags:
socialmedia,
yahoo
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